Rotten launches Spicy Sour Gummy Cruncheez
The candy has no artificial dyes and is made with real peppers.
Rotten recently debuted Spicy Sour Gummy Cruncheez, a fiery twist on its Sour Cruncheez, made with real peppers.
The product taps into rising consumer demand for “swicy” (sweet and spicy) packaged food products, the brand says, and includes an "it's sour ... then spicy" callout. The dual sensations create a unique candy experience, especially with the fruity flavors, it adds.
"Our flavors have been updated to be on-theme with names like Spicy Loopy Lime, Slobberin Strawberry, Spicy Messy Mandarin, Scary Cherry and Spicy Weirdo Watermelon. The packaging stays true to Rotten’s gross-out culture-inspired identity. We kicked up the intensity this round by giving our mascot, Franky, his own flame-thrower," says a Rotten spokesperson.
As with all of the brand's products, the Spicy Sour Gummy Cruncheez have no artificial dyes, 58% lower sugar compared to similar products, and includes 9 g of fiber.
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