Video: Brach's on seasonal candy trends
Holiday colors such as red and pink can capture consumer interest.
We recently spoke with Kelly Peyser, director of Brach's and seasonal marketing, Ferrara Candy Co., about consumer trends and behaviors in the seasonal confectionery category.
In the interview, Peyser details Ferrara's research methods, including consumer feedback and product testing, which informed the development of its new Brach's Sweet Bright Conversation Hearts. She also highlights two major trends in the category: nostalgia and tradition, as well as limited-time offerings which excite consumers.
View the video above, or click here.
Related: Brach's unveils next generation of Conversation Hearts
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