The Hershey Company is introducing Jolly Rancher Gummies Fruity Mix for Easter, plus an expanded mix of returning consumer favorites, including Hershey’s Kisses Harry Potter Butterbeer Flavor, Cadbury Mini Creme Egg, Cadbury Mini Caramel Egg, and Reese’s Peanut Butter Mini Eggs Unwrapped. 

"Easter is a time for sweet traditions, but also for discovering something unexpected,” says Kyle Webster, sr. associate brand manager at The Hershey Company. “From classic chocolates like Reese's Eggs and Cadbury Mini Eggs to new fruity flavors like Jolly Rancher Gummies Fruity Mix, Hershey is bringing both familiar favorites and playful surprises to baskets this year.”

New this season:

• Jolly Rancher Gummies Fruit Mix: An assortment made for sharing and snacking. Available in a standard bag and a share-size stand-up pouch, this mix features five shapes: egg, chick, bunny, butterfly, and flower. Flavors includes juicy peach and pineapple, plus grape, blue raspberry, and watermelon.

Returning for Easter:

• Reese's Peanut Butter Mini Eggs Unwrapped in (new) king size: Unwrapped, poppable, bite-sized eggs, available in stand-up pouches and now King Sized pouches.
• Cadbury Mini Creme Egg and Mini Caramel Egg in (new) stand-up shareable pouch: Foil-wrapped, bite-sized mini eggs, now available in stand-up pouches.
• Hershey’s Kisses Harry Potter Butterbeer Flavor in (new) stand-up shareable pouch: This treat blends the Butterbeer flavor with the movie and book franchise.
• Reese’s Seasonal Shapes Assortment: An assortment bag with individually wrapped Reese’s Peanut Butter Egg and Carrot shapes plus Reese’s Caramel Cup. 
• Reese’s and Kit Kat Seasonal Shapes Assortment: A pairing of two brands, featuring Reese’s egg shapes alongside Kit Kat Bunnies, the No. 1 Easter innovation of 2025, Hershey says.
• Hershey Sweets Assortments (85- and 135-piece): Hershey continues to build a robust non-chocolate assortment portfolio with the addition of AirHeads into the mix this season, the company says. These two new assortments introduce the company's partnership with Perfetti Van Melle to the Hershey portfolio, combining Airheads, Twizzlers, and Jolly Rancher products.

Pricing for all products is at the sole discretion of retails. For more information on Hershey's Easter lineup, click here.