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Backpack combines brand's Green Apple color with Sprayground's aesthetics.
July 13, 2022
The Sprayground x Jolly Ranchercollaboration takes inspiration fromJolly Rancher'sflavors, and combines its Green Apple fruit color with Sprayground's aesthetics.
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.
While there’s no smoking gun to explain the decline in sales, one thing’s for sure, as far as Sally Lyons Wyatt, at IRI is concerned — there is a huge need for innovation.
In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.