Sweet Venture Group launches Gummi Popz
The confection is geared towards teens and tweens.
Sweet Venture Group is launching Gummi Popz, a new gummy candy brand. Aiming to deliver layered textures, bold flavor combinations, and playful twists, Gummi Popz strives to give consumers a candy experience that hits in waves.
The candy is geared towards teens and tweens who crave more than just sweetness; think experience-driven treats over traditional one-dimensional sweets, the company says. It has a burst of flavor and texture in every piece, with room to personalize, experiment, and share with others, it adds.
“Today’s teens want candy that goes beyond taste—they want texture, movement, and something they can make their own,” says Todd Elliott, founder and chief candy inventor of Sweet Venture Group. “Gummi Popz was built specifically for this generation. It delivers layered sensory impact, invites customization, and stands apart from the predictable options filling the aisle. Each bite is a mini 'OMG' moment you must talk about. We’re not chasing what’s popular, we’re creating what’s next.”
Gummi Popz brings multi-textured gummies with layered flavors that reveal something new with every bite (pop), the brand says. Each pack is intended for mixing, sharing, and discovering new favorites. With endless flavor combinations, the experience is never the same twice, the company promises.
Gummi Popz will be available in the U.S. starting mid-March 2026, at a suggested retail price starting at $2.49. The product will be available online via Amazon and in-store at select U.S. retailers, including Walmart, Albertsons/Safeway, Circle K, H-E-B, Oxxo, and many more as the brand rolls out nationally. The product will launch worldwide soon after, starting in Canada this summer and Europe (including the UK), Australia, and more.
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