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Bakery ProductsNew Snack and Bakery ProductsPizza

Papa Johns introduces its first-ever Croissant Pizza

Launching in nine markets, it will first appear in the UAE.

By SF&WB Staff
Papa Johns introduces its first-ever Croissant Pizza

Courtesy of Papa Johns

June 11, 2025

Papa Johns has announced the global launch of its latest innovation: the all-new Croissant Pizza. The Croissant Pizza pairs the texture of a buttery croissant with the flavors of Papa Johns pizza.

Papa Johns has teamed up with KidSuper to design a limited-edition hot bag, the Papa Johns x Kid Super Hot Bag, inspired by the craftsmanship of the Croissant Pizza.

Launching in nine markets, it will make its first appearance in the UAE. Paying homage to the classic pastry, the Croissant Pizza delivers a crisp, light, and layered bite through a braided, flaky crust. Customers can personalize their pizza with a choice of toppings.

Chris Lyn-Sue, SVP managing director of international at Papa Johns says, "As a brand built on innovation, distinction, and quality, we’re always looking to global food culture for inspiration—and turning it into exciting new experiences that stand out. We conducted extensive research to understand what consumers wanted from our next global innovation. Croissant Pizza scored highly across all markets."

"We also explored the rise of croissant mashups in food culture—from the ‘cronut’ to the ‘crookie’—and saw an opportunity to bring that same innovation to pizza. After a year in development, we’re proud to unite two beloved icons into one craveable, delicious product that brings something fresh and exciting to the QSR category," Lyn-Sue finishes.

Reportedly known for concept-driven designs and a distinct visual language rooted in storytelling, KidSuper brings their approach to the custom-designed Papa Johns hot bag, exclusively for the Croissant Pizza, the brand says. The bag’s woven strap mirrors the braided crust of the pizza, the zipper curves in a crescent shape, and the soft edges mimic the folds of the pastry. The Papa Johns x KidSuper Hot Bag will make its official debut later this month during Paris Fashion Week Men's Spring/Summer 2026 (SS26), as part of the KidSuper show.

As the Croissant Pizza launches across the globe, the Papa Johns x KidSuper Hot Bag will hit runways, beaches, and exhibitions in select markets. Select customers in these destinations who order Croissant Pizza may receive their delivery in the Papa Johns x KidSuper Hot Bag—and if it arrives at their door, it’s theirs to keep.

For Colm Dillane, designer and founder of KidSuper, the collaboration goes beyond fashion, he says: “KidSuper is a challenger brand—built on creativity, risk, and staying true to the soul of what we do. Papa Johns is the same. This isn’t just another pizza launch—they’re pushing boundaries with creativity and craftsmanship. Whether you are baking a crust or chalking a cut, the process matters.”

The Croissant Pizza is available now across the UAE from June 10 and will be available for a limited time in participating markets—from Korea and China to Chile and Peru.


Related: Papa Johns taps Jenna Bromberg as chief marketing officer

KEYWORDS: croissants foodservice Papa Johns

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