Ferrara goes for the goal with LTO U.S. Soccer packs
SweeTarts, Nerds, and Trolli are all releasing sports-themed packaging.

On the heels of its newly announced multi-year partnership with the U.S. Soccer Federation, Ferrara is kicking off the season with limited-edition product offerings across three of its brands, including a new SweeTarts Ropes flavor, the return of Berry Punch Nerds Gummy Clusters, and a soccer-themed Trolli Sour Brite Squad pack.
The lineup aims to spark excitement, encourage celebrations. and create shared moments for consumers nationwide leading up to the 2026 FIFA Men's World Cup and the 2028 Olympic Games in Los Angeles, the company says.
The products include:
- SweeTarts Ropes Gooal-Den Pineapple Punch: A tangy fruit punch filling wrapped in soft, bendable ropes. With pineapple ranking as the third most desired emerging flavor in sugar confectionery, it's a natural choice for this soccer-inspired lineup, the company says.
- Nerds Gummy Clusters Candy Berry Punch Breakaway: "Berry Punch Breakaway" pairs the Nerds Gummy Clusters signature gummy center and tangy, crunchy shell with red, white, and blue packaging. This marks the first red, white, and blue U.S. Soccer-themed release of this raspberry, cherry, and punch combination.
- Trolli Sour Brite Squad "All-Star" Sour Trio: Known for its uniquely shaped crawlers and neon-brite colors, this mix brings together berry and citrus combinations, including Blackberry-Lime, Strawberry-Lemonade, and Raspberry-Orange, with three shapes in every bag.
"We know our consumers are looking for fresh, exciting ways to experience game day," says Greg Guidotti, CMO, Ferrara. "By putting an unexpected U.S. Soccer twist on our iconic brands like Nerds, Trolli, and SweeTarts, we're bringing the energy and excitement that fuels U.S. Soccer Team fandom this season—whether they're cheering at home, in the stands, or even online."
All packs include U.S. Soccer graphics, soccer-inspired details, and collectible packaging. Beginning Friday, April 3, consumers can also enter for a chance to win weekly U.S. National Soccer team prizes, including U.S. Soccer gear, limited-edition swag, and matchday tickets, with opportunities to earn additional entries throughout the summer.
"Fandom isn't just about what happens on the pitch; it's about the rituals, the shared traditions and the moments that bring people together," says Catherine Newman, chief marketing and communications officer at U.S. Soccer. "With Ferrara, we're extending that experience beyond the stadium, creating joyful touchpoints that make being a U.S. Soccer fan even more fun and memorable."
Taking the partnership even further, the initiatives extend in stores and across the U.S., featuring co-branded creative campaigns, on-site stadium activations—including Ferrara's first-ever consumer engagement experience—sampling programs and community engagement events. Fans can also enjoy additional Ferrara favorites throughout the soccer season.
The limited-time offerings are available now at select retailers and will roll out nationwide through September, in 3-oz, 3.5-oz, 5-oz, 6.3-oz, 8-oz, 9-oz, and 12.3-oz packs.
Ferrara is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!





