Kellanova kicks into gear with U.S. Soccer snacks
The lineup includes LTOs from Cheez-It, Pringles, Pop-Tarts and other brands.
In time for the summer soccer season, Kellanova brands (now part of Mars Snacking) and the U.S. Soccer Federation are kicking off their partnership with the introduction of six limited-time snacks. Reportedly inspired by the team spirit at the heart of the game, the lineup is intended to celebrate the entire pack, from the players on the pitch to the fans cheering them on.
“The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic,” says Maggie Hoy, Omni Center of Excellence lead at Mars Snacking. “This lineup is a banner for U.S. team spirit; from sweet to savory, we’ve created limited-edition flavors in partnership with the U.S. Soccer Federation meant to be the perfect co-star for every goal, every save, and every moment of celebration this season.”
The Kellanova and U.S. Soccer Federation collaboration items include:
- Cheez-It Original Flags & Stars: the original crackers in festive flag and star shapes
- Cheez-It Chili Cheese Dog: crackers layered with the heat of chili, creaminess of cheese, and the savory flavor of a classic hot dog.
- Pop-Tarts Star-Spangled Blueberry: a version of the toaster treat with red pastry, blueberry-flavored filling, and white icing decorated with red and blue sprinkles
- Pringles Spicy Loaded Nachos: the savory flavors of spicy jalapeño and nacho cheese in a crunchy potato crisp.
- Rice Krispies Treats Red White & Blue Sprinkles: marshmallow rice treats with sprinkles of red, white, and blue on top
- Town House Star Spangled Original Crackers: the classic cracker in a flag shape
“Our fans are at the center of everything we do,” states Catherine Newman, chief marketing and communications officer at U.S. Soccer. “This collaboration with Kellanova is about meeting them in the moments that matter most. At the watch parties, matches, and shared experiences that make soccer so special. It’s a fun, accessible way to bring fans closer to the game and to each other.”
The limited-time offerings are slated to hit shelves in May. Consumers also can find additional U.S. Soccer-packaged retail exclusives perfect for game day celebrations in special in-store displays at select retailers nationwide for a limited time. Find more information at ItTakesAPack.com
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