Better Sour is staking its position as a better-for-you sour gummy for flavor seekers, it says—proving that the brand can deliver both on global, on-trend flavors, natural ingredients, and measurable climate impact.

Following updates to its sour formula in late 2025, which snagged the nearly three-year old startup both a Vegan Choice Award and VegPreneur Award at the end of 2025, Better Sour’s gummy candy now reportedly delivers an even more intense sour kick and improved texture. Since launching in 2023, Better Sour’s plant-based foundation and sour focus on culinary-inspired fruit flavors from around the world, is the product positioning setting the brand apart in the confectionery aisle.

While flavor leads the experience, the brand’s sustainability credentials add third-party validated credibility, Better Sour says. A product-level carbon footprint assessment conducted by CarbonTag found that Better Sour’s 1.8-oz bag of gummies, which contain 15 g of fiber, have approximately 48% lower product carbon footprints per pack than a typical sugar-based gelatin gummy on the U.S. market.

The analysis was conducted using life cycle assessment (LCA) methods aligned with ISO 14067 guidance and calculated on a cradle-to-shelf basis. The reduction in emissions is largely attributed to Better Sour’s use of tapioca fiber instead of animal-derived gelatin—a shift that both lowers carbon intensity and enables the gummies’ high-fiber nutritional profile.

CarbonTag COO Jasper Döninghaus states: “We are excited to partner with Better Sour to show that gummies can meaningfully reduce emissions by replacing gelatin with more sustainable ingredients. Based on Better Sour’s ingredient and production data, our analysis suggests that their gummies have around 48 percent lower product carbon footprints per pack than a typical sugar-based gelatin gummy on the U.S. market, in CO₂e, calculated on a cradle to shelf basis using life cycle assessment methods that follow the guidance of ISO 14067. By using tapioca fiber rather than gelatin, Better Sour was able to achieve this level of reduction in our assessment.”

Semira Nikou, CEO of Better Sour, adds: "At our core, we are a candy brand built for flavor seekers. Our success in the market and feedback from customers, validates that we’ve nailed the taste and texture. What makes that even more powerful is that we’ve done it with high fiber, plant-based ingredients and now have independent data showing significantly lower emissions. We believe the future of candy is bold in flavor and better for the planet.”

 Better Sour is now found in over 4,000 retailers across the country, on Amazon, and select hospitality outlets. 

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