Video: Magic Chocolate on its vegan candy
Plant-based product trends mirror the broader premium category, co-founder says.
We recently sat down with Joe Whinney, co-founder and CEO, Magic Chocolate, to talk about trends in plant-based candy, what's new with the brand, and what's different after the Dr. Bronner's split.
In this interview, Whinney talks about how vegan is the byproduct, not the goal, for the company, and how the brand focuses on creating a delicious product that consumers will buy regardless of its plant-based nature.
View the video above, or click here.
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