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Candy IndustryCandy Industry TrendsCandy Industry NewsVegan Candy

Video: That's it. speaks on vegan candy trends

The brand's truffles are free from the top 12 allergens, and use only three ingredients.

By Liz Parker Kuhn
June 2, 2025

We recently connected with Elizabeth Pigg, chief communications officer, That's it., about its chocolate truffles, and vegan candy trends.

In this interview, Pigg talks about how better-for-you chocolate is gaining popularity, and there has been a shift towards permissible indulgence for everyday consumption, even in vegan candy.

View the video above, or click here.


Related: That's it. launches Organic Fruit Crunchables

KEYWORDS: That's it. truffles Vegan candy

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
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