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Video: Simply on vegan candy, treats

The company's vegan products use dates and do not include added sugar.

Candy Industry Senior Editor Liz Parker Kuhn recently chatted with Caron Proschan, founder and CEO, Simply, about trends in vegan candy, including some consumer trends and behaviors in the category.

Although primarily known as a gum company, Simply recently has been branching out, with its Peanut Butter Crispies launched in April. The brand collaborated with Whole Foods on this recipe, perfecting a cleaner alternative of peanut butter and chocolate. The result: a clean, vegan, and gluten-free take on the classic peanut butter cup.

View the video above, or click here.

KEYWORDS: Simply Gum

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.