Western Candy Conference announces speakers
Panelists include candy brand Tru Fru's founder and NCA's VP of government affairs.

Annie Starke Lange – VP, government affairs, NCA
The Western Candy Conference, taking place June 10-14 at the Hyatt Regency Hill Country Resort & Spa in San Antonio, TX, recently revealed its speakers for its business sessions.
The lineup includes:
Thursday sessions
Matt Paige – VP strategy and marketing, HatchWorks AI
AI in Action: Turning Innovation into Real Business Value
Paige will share practical ways companies are using AI today to improve efficiency, decision-making, and business performance—and why the next two to three years will fundamentally reshape how businesses operate.
Anita Anello – SAP escalation and change management advisor, The Ripple Affect
Change Management Insights
Anello will share practical insights on how leaders can align people, processes, and expectations in a world of accelerating transformation to successfully navigate change and drive adoption across an organization.
Taz Murray – founder, Tru Fru; founder, Alpine Confections; and managing member, Murray Asset Management
Building Brands, Scaling Companies & Creating New Confectionery Categories
Murray, reportedly a transformative entrepreneur, will share insights from building and scaling two confectionery companies, creating new product segments, driving innovation, and identifying growth opportunities in today’s confectionery industry.
Saturday session
Annie Starke Lange – VP, government affairs, National Confectioners Association
Policy and Industry Outlook
Lange will provide an update on key policy issues impacting the confectionery industry, including tariffs, USMCA, MAHA, and the evolving food additive environment.
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