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Home » Keywords: » Tru Fru

Items Tagged with 'Tru Fru'

ARTICLES

Tru Fru launches Greek yogurt treats

Trü Frü launches Greek yogurt treats

The candy is made with fruit that's flash frozen to lock in flavor and nutrients.
Candy Industry Staff
May 8, 2026

Each bite is layered with white chocolate, and crunchy granola blended in, for a frozen confection-covered fruit experience.


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Western Candy Conference announces speakers

Western Candy Conference announces speakers

Panelists include candy brand Tru Fru's founder and NCA's VP of government affairs.
Candy Industry Staff
April 13, 2026

The event will take place June 10-14 at the Hyatt Regency Hill Country Resort & Spa in San Antonio, TX.


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tru fru recall

Trü Frü products recalled

The brand's third-party manufacturer alerted the public to the potential presence of metal.
Candy Industry Staff
September 30, 2025

FDA has publicized a voluntary recall of certain Trü Frü products, issued by third-party manufacturer the Georgia Nut Company, due to the potential presence of metal.


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Trü Frü reveals new recipe for its frozen treats

Trü Frü reveals new recipe for its hyper-dried treats

The packs are available now at Publix, Whole Foods, and select Target locations.
Candy Industry Staff
August 4, 2025

The revamped candy recipe offers even more fruit with every bite, the brand says.


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Tru Fru introduces Milk Chocolate Peanut Butter Banana flavor

Trü Frü introduces Milk Chocolate Peanut Butter Banana

The new candy can be found at Target, Whole Foods, and H-E-B.
Candy Industry Staff
May 7, 2025

The new flavor is a milk chocolate twist on the the brand's Dark Chocolate Peanut Butter Banana.


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Subway introduces Doritos Footlong Nachos

Fun Friday: Home Run Inn goes deep, Subway Doritos nachos, Kit Kat ad campaign, more April Fools' jokes

Trü Frü, tarte cosmetics debut Cherries collab.
Lis Parker
Liz Parker Kuhn
April 4, 2025

This week's Fun Friday includes new deep-dish pizzas from Home Run Inn, Doritos nachos from Subway, Kit Kat's "Break Brothers" ad campaign, more April Fools' jokes, a BJ's Brewhouse Tax Day deal, and a Trü Frü collab with tarte cosmetics.


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Trü Frü, tarte cosmetics debut LTO ‘Tarte’ Cherries collab

Trü Frü, tarte cosmetics debut LTO ‘Tarte’ Cherries collab

The treat marks Trü Frü's first brand partnership.
Candy Industry Staff
April 3, 2025

A first for both brands, this collaboration brings tarte's new Maracuja Cherry Crush Lip Collection to life in edible form.


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Tru Fru debuts Valentine's Day lineup

Tru Fru debuts Valentine's Day lineup

The freeze-dried fruit is covered in dark chocolate and available at Walmart.
Candy Industry Staff
January 28, 2025

For the first time ever, the brand is offering seasonal Valentine's Day packaging to celebrate the occasion, exclusively sold at Walmart.


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Mars acquires fruit snacking brand Trü Frü

Mars acquires fruit snacking brand Trü Frü

Transaction expected to close in Q1 2023.
December 20, 2022

Trü Frü to operate as business unit within Mars following the successful acquisition of KIND and Nature's Bakery.


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2022 Buyers Choice Award_winners.jpg

Tru Fru, Yumy Candy, Amos Sweets nab 2022 Buyer’s Choice Awards

ECRM’s Everyday and Summer Seasonal session held Aug. 28-Sept. 1 in San Diego.
Alyse Thompson
Alyse Thompson-Richards
September 7, 2022

Retail buyers attending ECRM’s Everyday and Summer Seasonal Candy Planning session Aug. 28-Sept. 1 in San Diego have selected winners of the 2022 Buyer's Choice Awards.


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More Articles Tagged with 'Tru Fru'
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