The snack features Great-White Cheddar Crunchy Rice and Corn Puffs, featuring the white cheddar flavor Pirate's Booty is known for, now with a crunchier texture.
Consumers can look for special Unlock Your Treasure packaging of Pirate’s Booty featuring SpongeBob SquarePants on shelves from April through August 2022.
The Hershey Company and B&G Foods, Inc. have announced that they have entered into a definitive agreement for Hershey to acquire Pirate Brands, including the Pirate’s Booty, Smart Puffs and Original Tings brands.