Ferrero releases Kinder Joy and Wonka treats
The brand also debuted new Mother's Cookies, Royal Dansk products.
The Las Vegas Sphere with a Kinder Bueno activation
Ferrero North America, part of the global sweet-packaged food company Ferrero Group, recently revealed a slate of new innovations for the next twelve months at Sweets & Snacks Expo in Las Vegas. According to the company, the new treats demonstrate the creativity and craftsmanship that go into Ferrero's products, as well as the company's ongoing investment in North America.
Ferrero is aiming to transform the candy aisle into a world of pure imagination with the national launch of new Wonka treats. Featuring a lineup of surprising chocolates and gummies, the collection will strive to bring the magic of the Wonka factory directly to consumers' hands, and will be available at select retailers this fall and everywhere in spring 2027.
"Following historic investments in marketing around major cultural moments this year, Ferrero's next big swings feature iconic characters and fantastic settings," says Michael Lindsey, president and chief business officer of Ferrero North America. "The world of Wonka will capture the imagination of both current and future fans."
Ferrero also announced new combinations of its brands and those across Ferrero's affiliated companies:
- Mother's x Nerds Sweet & Tangy Frosted Cookies bring together Mother's Circus Animal Cookies with the crunch of Nerds Rainbow candy. Available at select retailers this summer.
- Keebler Chips Deluxe Crunch Cookie, a chocolate chip cookie dipped in real Crunch milk chocolate with crispy rice pieces. Available at select retailers this summer and nationwide January 2027.
"These new innovations take advantage of the expanding portfolio across Ferrero and its affiliated companies," says Jim Klein, chief customer officer, Ferrero USA. "This kind of top-tier innovation will continue to drive growth for our retail partners across categories."
Other new Ferrero products featured at the Sweets & Snacks Expo include:
- Kinder Joy x Stranger Things eggs: This limited-edition collection features 24 Stranger Things-inspired toys developed in partnership with Funko. Available nationwide now.
- Royal Dansk Danish Cookie Thins: Thin and crispy cookies baked with real butter for richness and finished with fruit pieces. Available nationwide January 2027.
- Kinder Chocolate Big Egg: For the first time, Kinder is bringing its Big Egg with toy to the U.S. It includes an Avengers toy inside the box, featuring characters like Iron Man, Captain America, Hulk, and Black Panther. Each toy stands over five inches tall and includes its own blaster. Available Easter 2027.
New seasonal items from Kinder could also be found at the Expo. A Countdown Calendar, Polar Bear Plush, and Reindeer Headband as well as new Elf on the Shelf Minis, Fun Book, and Ready to Hang Ornaments will be available this upcoming holiday season, which will also see the debut of Ferrero Rocher chocolate squares Cinnamon Spice, a limited-edition flavor with a bold seasonal twist.
Additionally, as part of its broader "Yes Bueno" campaign rollout, Kinder Bueno lit up Sphere's Exosphere during Sweets & Snacks Expo with immersive creative celebrating the brand.
Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
