Mamba Fruit Chews debuts LTO Tropical Sticks
The candy is available through Sept. 1 or while supplies last.
Mamba, the fruity, chewy Storck candy brand, has introduced its newest limited-time offering: Mamba Tropical Sticks. The new product delivers a limited-time assortment of bold flavors, including Peach-Passionfruit, Apple-Kiwi, Piña Colada, and Mango-Orange. The vibrant assortment is inspired by the flavors of a tropical getaway, the brand says.
The product is available nationwide at major retailers, including Albertsons, Kroger, Walmart, Walgreens, CVS, Costco, and Aldi, through September 1, or while supplies last. The candy is made with colors from natural sources, and is available in 6.3-oz medium bags and 3.17-oz small bags, with pricing varying by retailer.
The candy launches at a moment when Americans are craving small breaks to lighten their everyday stress, the brand says. According to a recent national survey conducted by Mamba, most U.S. adults ages 18+ (68%) say a mental vacation sounds more appealing than planning and taking a real trip. Additionally, based on the survey, while these mini mental breaks are essential to 80% of people surveyed, more than half report they aren’t able to take those breaks as often as they’d like. According to the survey, Mamba Tropical Sticks offer an easy escape for the 79% of Americans who say tropical flavors instantly transport them to a vacation state of mind.
“Mamba always brings fun and flavor to everyday moments, and this summer, we are leaning into the idea that escape can be simple and delicious," says Kelly Cook, president at Storck USA. “Our new Mamba Tropical Sticks provide an oasis for a busy day and an opportunity for an unforgettable summer getaway.”
For those looking to turn a mental escape into a real getaway, Mamba is launching the America’s Favorite Beach Sweepstakes, inviting consumers nationwide to vote for their favorite beach among four destinations: Cocoa Beach, FL; Myrtle Beach, S.C.; Santa Monica Beach, CA.; and Stewart Beach, TX. One grand prize winner will receive four tickets and a fully funded vacation to the winning beach, turning a mental escape into a real-life summer experience. Additionally, 250 second-place winners will receive a Mamba-branded beach towel. Consumers can visit mambasweepstakes.com to enter and cast their vote.
August Storck KG is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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