CandyKing makes U.S. grocery debut
The company is aiming to meet demand for international confectionery.
CandyKing, the Swedish pick and mix candy brand, announced the rollout of its signature Pick & Mix concept at grocer DeCicco & Sons’ location in Brewster, NY, reportedly the first Swedish pick and mix candy concept in a U.S. grocery retail chain. The partnership marks CandyKing’s first expansion into U.S. grocery retail and a key next step in its North American growth journey, the brand notes.
The expansion builds on the brand’s entry into the U.S. market through its West Village store in late 2025. Designed as a flagship experience, the store introduced American consumers to the full CandyKing concept, combining high-quality Swedish pick and mix candy with a highly visual and personalized shopping format. Strong early response confirmed both the appeal of Swedish candy and the growing demand for interactive, self-serve retail experiences, CandyKing says.
Built on decades of retail expertise, CandyKing is now scaling its proven concept into grocery, its core sales channel, where the brand has experience across Europe for more than 40 years.
The DeCicco & Sons partnership reflects a strong strategic fit, combining CandyKing’s category-leading concept with a premium grocery retailer known for quality, discovery, and curated in-store experiences, the two brands comment. The launch brings a highly experiential and personalized candy format well established across European markets into an American grocery retail environment, they add.
“As American consumers continue to seek more personalized and experiential ways to shop, and as Swedish candy remains a strong and growing trend, partnering with DeCicco & Sons allows us to make CandyKing accessible to more discovery-driven shoppers and is the natural next step in building CandyKing’s long-term U.S. presence,” says Laura Rytkölä, global director of CandyKing.
“For decades, our focus has been on discovering exceptional products and bringing them to our customers,” says Joe DeCicco Jr. “We’ve seen growing excitement around Swedish candy, and CandyKing stood out both in quality and concept. We’re proud to partner on bringing this experience to our stores.”
The in-store CandyKing installation will feature a wide assortment of Swedish candy classics alongside the brand’s own product range, allowing shoppers to personalize their candy selection while discovering new flavors, textures, and formats.
The concept will be piloted at the DeCicco & Sons Brewster location. Following the pilot, further expansion of CandyKing is planned across additional of DeCicco & Sons’ 11 stores.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
