Along with curating the flavor profiles that instantly bring memories of soda floats, each bar contains popping candy to mimic soda’s "bubbles," the company says.
At launch, the confection will be available at national retailers, including Walmart, Dollar Tree, Albertsons, and Kroger, as well as select regional grocers.
According to the confectioner, consumers have been asking for the return of Red, White, and Blue Goldbears, particularly the Cherry and Blue Raspberry flavors that can't be found in other packs.
The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.
The addition of Nashville supports the chocolatier's transformation strategy by creating a controlled environment to test, refine, and scale key initiatives across the system.
Engaging companies, producers, civil society, research institutes, and advocates, the org conducted a year-long consultation to evaluate its model and ensure it continues to address real world needs and challenges effectively.