5 Gum unveils flavor-changing innovation
The new candy is available in 15-stick packages, with pricing varying by retailer.
Mars' 5 Gum brand continues its mission to "Stimulate Your Senses" with the launch of its most dynamic flavor experience yet, it says: 5 Gum Evolution. As the first flavor-changing offering from the brand, designed to engage all five senses, each chew reportedly unlocks a full-on sensory journey, starting with a tangy sour kick that gradually transforms into juicy, layered berry notes—all in one stick of gum.
The experience begins with a tangy sourness. First bright and punchy, the flavor then deepens, growing sweeter and more layered as each chew reveals a new burst of berry variations, the brand says. This evolving flavor aims to keep consumers' senses stimulated, demonstrating how the best experiences often come with a shocking and delightful twist, it adds.
"5 Gum Evolution isn't just another flavor; it's a sensory ride designed for thrill-seekers drawn to the unexpected," said Maria Urista, marketing VP, Mars Snacking North America. "From day one, 5 Gum has been on a mission to 'Stimulate Your Senses' and Evolution takes that even further—bringing a bold, flavor-changing experience to life that keeps all five senses engaged and delivers a truly dynamic chew."
Building on a legacy of pushing boundaries and delivering bold, sensory-driven experiences, 5 Gum continues to raise the bar for what gum can be, it says. With its flavor-changing experience, 5 Gum Evolution aims to introduce a new dimension to the portfolio, where flavor, texture, aroma, and sensation come together, marking a new chapter in flavor exploration and reinforcing the brand's position as a category disruptor, it adds.
The new 5 Gum Evolution can be found in 15-stick packages, available now at retailers nationwide. Pricing varies by retailer.
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
