This month, Pladis's Godiva brand—the chocolatier founded in Belgium in 1926—is celebrating 100 years of craftsmanship, honoring a legacy of artistry, innovation, and timeless indulgence, it says. 

Rooted in the passion that inspired founder Pierre Draps in his Brussels workshop—and shaped by Eugénie Draps' innovations and attention to detail—Godiva continues to aim to deliver a multi-sensory experience that transforms chocolate into something extraordinary.

To celebrate 100 years, alongside the brand's offerings—including the Gold Collection, Truffles Collection, and Masterpiece Collection—Godiva presents the Centennial Collection, a limited-time assortment crafted by its chef chocolatiers. This collection features ten chocolate icons that have stood the test of time, either defining a moment in the brand's history or telling their own unique and captivating tale, the brand notes. The collection aims to celebrate Godiva's Belgian roots over the decades. These offerings are available in a 10-piece box ($32.00) and a 20-piece box ($58.00), both available for purchase at Godiva.com.

All of Godiva's collections are available online at Godiva.com, as well as at select retailers including Macy's, Bloomingdale's, and Amazon.

"For 100 years, Godiva has been part of life's most meaningful celebrations—helping people create and share moments that turn into lasting memories," says Ahad Afridi, CMO Pladis Americas. "As we mark our Centennial, we're honoring that legacy while continuing to inspire new ways to celebrate, connect, and indulge—today and for generations to come."

A century of celebrations, brought to life through animation

For 100 years, Godiva has been part of life's most meaningful moments, elevating celebrations, creating memories, and adding a sense of wonder to the everyday, it says. At the heart of its Centennial is a 2D animated film, reportedly marking the first time a premium chocolate brand has brought its story to life in this way. The film aims to weave together decades of celebration through a series of emotive, era-spanning vignettes, each reflecting the moments where Godiva has added its signature touch. Narrated by Leighton Meester, who reprises her role as a modern embodiment of Lady Godiva, the character appears throughout time—striving to serve as a constant, uplifting presence across generations. Produced by The Line Studio and directed by Sam Taylor, the film is a tribute to the role Godiva has played not just as a chocolate, but as a part of the moments that matter most, bringing beauty, indulgence, and a sense of occasion to every celebration, the brand adds.

A shared centennial in the skies

As another layer of its Centennial celebration, Godiva and United Airlines are marking their shared centennial anniversaries with a special onboard and lounge offering throughout the month of April. The brand's chocolate pieces will be available on select domestic United First flights and across all six United Polaris lounge locations, aiming to create a memorable moment while honoring the legacy of both brands.

Pladis is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.