The snack mashes up two consumer favorites: warm, soft pretzel and a mini dog, then encrusts them in a crispy three-cheese blend served with a free cheese dip.
Consumer expectations for plant-based are now non-negotiable: taste and texture must be identical to traditional products, not just "good for vegan," the brand's co-founder says.
Plant-based candy is now mainstream, driven by consumer demand for plant-based, clean-label indulgences that match their values, the brand's founder says.
The new portfolio reportedly marks the brand's biggest step yet by offering health-conscious consumers a gummy candy with high-quality, real organic ingredients.