Sara Lee’s top financial officer will be among the bakery and consumer product group (CPG) executives who will speak at Information Resources Inc.’s annual “Reinventing CPG and Retail Summit,” which runs from March 22-24 at the J.W. Marriott in San Antonio, Texas. The summit will focus on providing insights to drive profitability and growth in the current economy, according to the Chicago-based research company.

Specifically, the conference will focus on ways to understand and predict shopper behavior across distribution channels and geographies and offer best practices for profitable pricing and promotional strategies in these challenging times.

For more information on the event, go to www.cpgsummit.com.