Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!

Tough Times Ahead

February 1, 2006
Tough Times Ahead
W. Dan Nagle and Gary Kyle are seasoned veterans of the wholesale baking industry and occasional contributors to Snack Food & Wholesale Bakery magazine. They also are founders of Nagle-Kyle Associates, which specializes in delivering solutions for strategic growth for consumer packaged goods companies throughout North America.
SF&WB asked them to give an unabridged assessment of the current business climate and share their outlook for 2006 and beyond.
QSnack Food & Wholesale Bakery: What are the major trends impacting the retail industry?
ANagle & Kyle: Traditional retailing channels as we once knew them are changing. Supermarkets still are the primary targets for food manufacturers, but mass merchandisers, drug stores, convenience stores and gas stations are selling a disproportionate amount of food. We refer to this as channel blur. The problem is that most companies do not have the skill sets or the strategies in place to take on these emerging channels. More drastic changes await all of us in the near future as Wal-Mart further dominates retailing.
QSF&WB: How are bakery suppliers being treated differently today than they were five years ago?
AN&K: Retailer consolidation has created bigger, more powerful players. Centralized buying is now the norm, and many small independent bakers have been squeezed out as they found that they could not compete on the logistics and technology front, despite superior products.
Buyer churn is also a fact of life. You never know if you’ll be dealing with someone new on your next call. This creates anxiety and pressure over trying to maintain distribution. Pressure on lower costs, deeper deals and better margins are byproducts of an increasingly competitive retail environment for bakery suppliers.
QSF&WB: What has been the impact of Wal-Mart on the supermarket industry and the way bakers must go about their business?
AN&K: Wal-Mart leads and the others follow, with very few exceptions. Wal-Mart’s buying power and loyal customer base creates a formidable force to reckon with. Now that most of the consolidation fallout has occurred, even the top players in food retailing are looking for safe havens. Several are now for sale as their attempt to compete on niche formats and strategies has failed.
Price/value is now king, and bakers are finding that they must abide or face consumer rejection. Keeping prices down and aggressively promoting in the face of rising commodities is a recipe for disaster. As a result, many bakers are planning for yet another round of price increases in early 2006. In discretionary, impulse categories like bakery products, consumers will logically fall out in pursuit of other more cost-effective choices. Bakery is in for a tough time in the year ahead.
QSF&WB: What is the state of the sweet baked goods aisle?
AN&K: They have been ready for full disclosure on artery-blocking trans fats in January. Wal-Mart refused to even look at bakery products containing trans fats as far back as last fall. The rest of the trade will now follow suit. The pre-packaged baked goods category seems to be sorely lacking product innovation and marketing. In fact, most of the so-called new products that we see in the pre-packaged sweet baked goods segment are either me-too products or they are contract packed under their brand name by another manufacturer.
Stale rates appear to be up, and trade promotion is rampant. Both come directly off the bottom line. We would conclude that full revenue sales are a very low percentage of total sales — not surprising when you’re constantly discounting the product in an attempt to drive volume. The winners in this category are the in-store bakery manufacturers who feature thaw-and-sell products, thus enabling the retailer to eliminate the high cost of bakery labor.
QSF&WB: How are consumer trends impacting the sale of baked sweet goods?
AN&K: This category of empty calorie products has been under siege, and we see no end in sight. The obesity issue, particularly childhood obesity, has reached national prominence and awareness. The school lunch programs have been revamped, eliminating these high-sugar products.
Efforts to boost sales by creating reduced-sugar, low-carb, low-fat, reduced-calorie products or by packaging them in smaller serving sizes have all been tried with no sustained success. Many consumers have opted to eliminate these products from their diet, while others may splurge every now and then for an indulgent treat. The heavy category users have become scarce, and declining sales would appear to be in the forecast.
Business Briefs
Camden Culinary, Inc., a subsidiary of The Schwan Food Co., has acquired Holiday Foods, Inc., a well-known wholesale manufacturer based in Hollywood, Fla. The terms of the sale were not disclosed.
Wormerveer, Netherlands-based Lipid Nutrition, a division of IOI-Loders Croklaan Group B.V., acquired PharmaNutrients’ CLA One business. This acquisition will substantially strengthen Lipid Nutrition’s position as a dominant player in the CLA market, the company says.
Tate & Lyle, the global renewable ingredients company based in London, announced the completion of its acquisition of U.S. specialty food ingredients company Continental Custom Ingredients (CCI).
SK Food International, Fargo, N.D., announces a new section on its Web site created specifically for growers. This new section includes information on SK Food International’s crop production program, including grower services/reward programs, crop variety descriptions and 2005 crop show plot pictures. To access the pages, visit www.skfood.com and click on the “Grower Information” link.
Whitewater, Wis.-based HgCapital, a private equity investor, acquired the assets of Schenck Process, the parent company of Schenck AccuRate, from the German-based Durr Group.  
MGP Ingredients, Inc. broke ground in January for construction of its new corporate office building and technical innovation center in Atchison, Kan. MGP expects the two facilities to be completed within the next year.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Top 50 Snack and Bakery Companies
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Sweet Times Ahead In Cologne At ISM

    See More
  • When the Going Gets Tough...

    See More
  • Survey: Halloween candy shoppers possibly spooked by tough economy

    Survey: Halloween candy shoppers possibly spooked by tough economy

    See More

Related Products

See More Products
  • Chocolate: History, Culture, and Heritage

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing