Cooked for over 18 hours, each marshmallow reportedly delivers a light, ultra-fluffy texture and lower melting point, and are made with desert-sourced organic agave and fortified dates.
“Sweet” is one of the five basic tastes, which also includes salt, sour, bitter, and umami. Many people crave sweet foods, but at the same time, consumers are more mindful of sugar in their diet.
The number of product launches tracked by Innova Market Insights so far in 2012 containing one or more natural sweeteners including agave syrup/nectar, palm sugar, Stevia and monk fruit has more than tripled compared to the same time frame in 2009.