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Reducing Sugar in Gummies and Chewy Candies to Drive Demand
Amid a tumultuous year, demand for candy skyrocketed in 2020 alongside the ongoing trend of consumers reducing the amount of sugar in their diets. As the world locked down, grocery store sales of candy spiked over 16%, according to sales data from the National Confectioners Association.¹ Between March and September 2020, online sales of confectionery products doubled.
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