PIM Brands will debut two products at the Sweets & Snacks Expo, including custom boxes and Juicefuls HeartThrobs.

Welch’s Fruit Snacks is launching a new product that makes it easier to celebrate life’s important moments: custom boxes. The new product will be available on Amazon in June for $27.99. With two customization options — name and birthday — Welch’s custom boxes make a great gift for any occasion. Each box contains 40 (0.9-oz. each) pouches of Welch’s Fruit Snacks Mixed Fruit.

For Valentine's Day 2023, Welch’s is debuting its Juicefuls HeartThrobs, bursting with real juice. These heart-shaped juice-filled snacks come in seasonal packaging including a "to and from" note card on the pack itself, making them the perfect treats for Valentine’s and Galentine’s Day gifting. HeartThrobs come in Strawberry and Cherry, and are made with natural flavors, colors from natural sources, and are gluten- and preservative-free. They are available in 4-oz. Valentine’s themed peg bags.