Learn to incorporate custom holographic images and patterns into print, label, display and packaging to improve shelf impact, positioning, authenticity and security. Design, brand and technical experts will demonstrate the origination process including concept, file prep, proofing and delivery with actual packaging examples, diagrams and video. Market-specific applications will be discussed with a review of customizable materials: hot foils, cold foils, laminate substrates, transfer metallized substrates and UV casting. Benefits to designers, brand-owners and printers will be addressed: 

• Affordable and fast design-to-production process
• Accurate proofing for brand consistency and predictably stunning results
• Proven success in market introductions

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