search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy Products

Airheads, Xtend collaborate on post-workout hydration recovery

Product comes in three Airhead flavors: Cherry, Blue Raspberry, White Mystery.

Airheads, Xtend collaborate on post-workout hydration
March 14, 2023

Perfetti Van Melle’s Airheads brand and Nutrabolt’s post-workout recovery brand XTEND have teamed up to create an AIRHEADS x XTEND BCAA product which offers muscle recovery and electrolytes with zero sugar.

The Airheads x XTEND product is powered by a clinically-studied blend of BCAAs for muscle repair and recovery, and electrolytes to support hydration, rather than sugar. It comes in three Airheads candy flavors: Cherry, Blue Raspberry, and White Mystery. Additionally, XTEND Original Airheads is NSF Tested & Certified and Informed-Choice Certified, reflecting strict standards in product development, testing and quality—safe for athletes and free of banned substances prohibited in sports.

“Airheads is one of the most widely known and loved candy products in the country, and we wanted our consumers to maximize their hydration and recovery game with XTEND, while having fun with flavors they know and love,” says Robert Zajac, chief marketing officer of Nutrabolt.

“At Perfetti we are happy to partner in the category of sports recovery products with Nutrabolt, a true leading company in performance, who managed to strike a perfect balance with Airheads x XTEND between a top-quality hydration and recovery product and the authentic taste experience of Airheads,” says Christine Cool, area licensing manager, Perfetti Van Melle.

The product was launched this February and can be purchased on company-owned DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S. 

KEYWORDS: Airheads Perfetti Van Melle

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Post Malone, Oreo release LTO cookie

    Post Malone, Oreo collaborate on LTO cookie

    See More
  • Tony's Chocolonely, Ben & Jerry's collaborate on limited-edition chocolate bars, ice cream

    Tony's Chocolonely, Ben & Jerry's collaborate on limited-edition chocolate bars, ice cream

    See More
  • Goldfish, Dunkin' partner to launch Pumpkin Spice Grahams

    Goldfish, Dunkin' collaborate on Pumpkin Spice Grahams

    See More

Related Products

See More Products
  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • Organic Production and Food Quality: A Down to Earth Analysis

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing