Beekeeper's Naturals introduces kids fiber lollipops
The candy has 3 g of prebiotic fiber and 2 g of sugar.
Courtesy of Beekeeper's Natural
Beekeeper’s Naturals, a health brand, has introduced its first-ever kids fiber lollipops, addressing the fiber deficiency in 95% of kids' diets.
The brand that reportedly uses clean, science-backed remedies collaborated on the innovation with its medical advisory board, including celebrity nutritionist Mona Sharma, board-certified pediatrician Joel Warsh, and gastroenterologist, board-certified internal medicine physician Dr. Mishal Reja, to develop a "pop that helps them poop."
The lollipops have 3 g of prebiotic fiber to nurture digestive health, and 2 g of sugar. One lollipop is equivalent to one cup of prune juice. The candy is doctor-formulated aim to promote digestion, and includes zero processed sugar substitutes or artificial dyes or flavors. The SRP is $9.99 per 15-count bag.
The launch builds on the success of the brand's Kid’s Throat Soothing Lollipops, which saw a 750% YoY sales increase from Q1 2024 to Q1 2025, the company says.
Since expanding into retail in 2021, the brand has experienced growth and is now available in over 18,000 retail locations, including Whole Foods, Target, Walmart, CVS, and Walgreens.
To support the launch, Beekeeper’s Naturals is rolling out a 360-degree campaign that includes:
- Branded pop-up trucks in LA and Austin
- Movie theatre takeover partnership with Cinespia in LA
- A cheeky seeding kit titled “Lollipops That Help Them Poop” going to 100+ celebrities and parenting influencers
- Paid influencer campaigns
- A grassroots gifting program for loyal customers tied to kid-centric community events
The lollipops can be purchased at beekeepersnaturals.com, Whole Foods Market, and Amazon.
Related: Zolli Candy debuts new products at Sweets & Snacks Expo
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