Trubar, the female-founded brand known for its 100% plant-based, gluten-free, dairy-free, soy-free, and seed oil-free protein bars, has launched Trubar Kids, a school-safe snack line.

Designed with clean ingredients, Trubar Kids is free of peanuts and tree nuts, making it an allergy-friendly option. The new line features three flavors: Iced Oatmeal Blast Bar, Pop Goes Confetti Bar, and Fudge-tastic Brownie Bar.

Launched on Monday, August 4 at Sprouts, each five-bar box retails for $7.49 and includes 8-9 g of protein and 7-8 g of fiber per bar, depending on the flavor—all under 140 calories. A 12-bar box will follow in September, available nationwide at Amazon, Walmart.com, and trubar.com.

Since its launch, Trubar has reportedly surpassed over $50 million in gross revenue in 2024, more than doubling the category’s five-year growth rate. In the last year, Trubar has expanded from 1,005 retail stores to over 18,700 locations, including 730 Costco stores across the U.S. and Canada.

“As a mom of two, I know how challenging it can be to find healthy snacks that we feel good about serving our children. It’s even harder to find ones that kids are excited to eat too!” says Erica Groussman, founder and CEO, Trubar. “I’m thrilled about expanding into the kids snack space, and each bar is nut-free, meaning that it's daycare and school approved too!”

Trubar Kids is available now at Sprouts and will be available on Amazon, online at Walmart, at Hy-Vee locations throughout the country, and on Trubar's website in mid-to-late September.

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