Barry Callebaut names new president, Western Europe

Alvaro Alonso joins the chocolate and cocoa solutions company effective Nov. 1.

Chocolate and cocoa solutions provider Barry Callebaut has announced the appointment of Alvaro Alonso as president, Western Europe, effective November 1, 2025. Alonso joins the company from global consumer goods leader Beiersdorf.

In his new role, Alonso will oversee Barry Callebaut’s Western Europe business and report directly to CEO Peter Feld. He will also join the company’s extended leadership team.

A Spanish national, Alonso brings more than 30 years of experience in the consumer goods industry. He spent over 14 years at Beiersdorf, most recently leading the Central and Eastern Europe region. Prior to that, he managed the company’s North America business for more than five years, following his tenure as general manager for Mexico and Iberia. Earlier in his career, Alonso held leadership and sales roles at Carrefour and Unilever. He has also served on the boards of various NGOs and trade organizations. Alonso holds a double degree in law and economics from Universidad Pontificia de Comillas in Spain.

“We are very pleased to welcome Alvaro to Barry Callebaut. He is a seasoned global business leader with a passion for growth and innovation and brings many years of experience in the consumer goods industry and the European market. Combined with his deep understanding of delivering the highest quality to consistently meet and exceed our customers’ needs, he will be instrumental as we create the best chocolate solutions and services and take customer experience to the next level,” says Peter Feld, CEO of Barry Callebaut.