The 17th annual Peepsfest, hosted by Just Born Quality Confections and ArtsQuest, returns to SteelStacks in Bethlehem, PA on December 30-31. Families can kick off the New Year with a celebration full of fun, family activities, and the Peeps Chick Drop that caps off the celebration.

This year's celebration will include consumer-favorite attractions, new activities, and plenty of surprises for guests of all ages. From fun crafts and giveaways to live entertainment and interactive experiences, Peepsfest is aiming to make this New Year's celebration the most memorable one yet. Guests 12 and under will receive a complimentary Peepsfest tote upon entry. To add to the fun, festivalgoers will also get a sneak peek of one brand-new Peepsfest marshmallow flavor, set to debut for Easter 2026.

"Peepsfest is such a special way to close out the year together," says Courtney Angle, corporate affairs specialist at Just Born Quality Confections. "From the giant Peeps Chick Drop to all the sweet activities throughout the festival, the event truly captures the fun and creativity that make the Peeps Brand so loved. We're especially excited to give fans a first look at what's coming next for 2026."

This year's event will also feature a PBS39 Experience at Peepsfest, designed to offer creative, educational, and inclusive fun for families of all ages. Guests can enjoy The Sensory-Friendly Space at PBS, presented by Good Shepherd Rehabilitation for those seeking a calm and comfortable environment, as well as the PBS39 x Peepsfest Friendship Bracelet Creation Station, where kids can craft colorful keepsakes to take home. The Peeps Diorama Contest Winners Display will showcase standout community creations, while a dedicated Wellness Room will provide a comfortable space for nursing mothers. Families can also explore Peeps in the Kitchen with PBS39 and Chef Julie of Levy Restaurants, featuring live demos and sweet recipe inspiration, catch character activations on the outdoor stage, and take part in a variety of interactive activities designed to make the PBS39 Experience a highlight of the weekend.

Standing four feet, nine inches tall and weighing 400 pounds, the larger-than-life Peeps Chick will once again take center stage as it drops to ring in the New Year. The Peeps Chick Drop will light up SteelStacks in Bethlehem, PA, on both December 30 and 31 at 5:35 pm, serving as the sweet grand finale to each day's festivities, complete with a fireworks display.

For more information on Peepsfest and ways to get involved in this annual celebration, head to artsquest.org/peepsfest.

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