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Peepsfest 2025 to bring NYE traditions back to Bethlehem

Festivalgoers will get a sneak peek of a new marshmallow flavor set to debut 2026.

Candy Industry Staff

December 12, 2025

Consumers can ring in the new year with family fun, live entertainment, and the 400-pound Peeps chick drop.

Peeps to ring in new year with 400-pound candy chick drop

The 16th annual Peepsfest will take place in Bethlehem, PA.

Candy Industry Staff

December 4, 2024

Just Born's Peepsfest is a family-friendly festival that will be held 3-6 pm, December 30-31 in Bethlehem, PA, and feature a 400-lb Peeps Chick Drop, along with live music and entertainment, ice skating, a fun run, and more.

Peepsfest in Bethlehem, PA to feature 400-pound Peeps chick drop

The two-day event will include family-friendly activities including a Fun Run.

Liz Parker Kuhn

November 27, 2023

This year, Just Born Quality Confections, maker of Peeps, will also give event attendees an exclusive first glimpse into the Easter 2024 Peeps Marshmallow lineup.

Peeps announces 400-pound chick drop at PEEPSFEST

Peeps announces 400-pound chick drop to be held at PEEPSFEST

Brand also gives sneak peek into its 2023 Easter seasonal products.

December 1, 2022

Consumers can spend their "sweetest New Year's Eve" at the 14th Annual PEEPSFEST in Bethlehem, PA.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: