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Candy IndustryCandy ProductsNew Candy ProductsChocolate ProductsGummies & Jellies

Hershey debuts Valentine's Day lineup

The chocolatier is launching its latest innovations for the holiday.

By Candy Industry Staff
Hershey debuts Valentine's Day lineup
Courtesy of Hershey
January 8, 2026

The Hershey Company is unwrapping its latest lineup of festive treats. The candies include:

  • Jolly Rancher Awesome Reds Gummies Pouch: This vibrant Jolly Rancher mix features red flavors including cherry, watermelon, strawberry  pomegranate and fruit punch.
  • Reese’s Peanut Butter Mini Hearts Unwrapped Pouch: These bite-sized, poppable hearts are filled with creamy Reese’s peanut butter and coated in smooth milk chocolate. Packaged in a convenient, resealable pouch, they are suitable for snacking, sharing or topping Valentine’s desserts, Hershey says. 
  • Kit Kat Friendship Exchange Milk Chocolate Bears Snack Size: Each crisp wafer and milk chocolate bite comes individually wrapped with a built-in “to/from” tag, making them an option for classroom exchanges or small gestures of appreciation, the company notes.   
  • Twizzlers Twists Friendship Exchange Snack Size: Each twist includes its own “to/from” wrapper.
  • Reese’s & Kit Kat Shapes Snack Size Assortment: Hershey is bringing two of its most popular shapes together into one combo bag. 
  • Hershey’s Kisses Milk Chocolate Snoopy & Friends: Those with an affinity for the famous beagle and the rest of the Peanuts characters will adore these ready-to-gift varieties, Hershey notes. 
    • Hershey Kisses Milk Chocolate with Snoopy & Friends Gift Box
    • Hershey Kisses Snoopy & Friends Solid Milk Chocolate
    • Hershey's Cookies 'n' Creme Snoopy & Friends 6-pack
  • More gifts for Valentine's Day: 
    • Hershey's Hugs Heart Cane
    • Jolly Rancher Awesome Reds Heart Box 
    • Twizzlers Cherry Hearts Heart Box

The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: Hershey Jolly Rancher Kitkat Reese's twizzlers

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