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Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

Tru Fru debuts Valentine's Day lineup

The freeze-dried fruit is covered in dark chocolate and available at Walmart.

By Candy Industry Staff
Tru Fru debuts Valentine's Day lineup

Courtesy of Tru Fru

January 28, 2025

Mars' Tru Fru brand is a better-for-you treat that combines real fruit with rich chocolate. For the first time ever, the brand is offering seasonal Valentine's Day packaging to celebrate the occasion, exclusively sold at Walmart.

The varieties include:

  • Tru Fru Hyper-Dried Dark Chocolate Raspberry: Dark chocolate raspberries, freeze-dried, and enrobed in chocolate.
  • Tru Fru Hyper-Dried Dark Chocolate Strawberry: Ripe-picked strawberry, freeze-dried, and covered in dark chocolate.

Both flavors will retail for $4.97.


Related: Mars acquires fruit snacking brand Trü Frü

KEYWORDS: Mars Tru Fru Valentine's Day Valentine's Day treats Walmart

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