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Candy IndustryCandy Industry TrendsCandy Industry News

Just Born taps Melissa Sellers as general counsel

The lawyer spent nearly a decade at Hershey in senior legal roles.

By Candy Industry Staff
Just Born taps Melissa Sellers as general counsel
Courtesy of Just Born
February 4, 2026

Just Born Quality Confections, the family-owned candy manufacturer behind brands such as Peeps, Mike and Ike, Hot Tamales, and Goldenberg's Peanut Chews, has appointed Melissa Sellers as general counsel.

Sellers reportedly brings more than two decades of legal leadership experience across manufacturing, food and consumer packaged goods, advising Fortune 500 companies and privately held organizations on complex legal and business matters.

In her role, she will provide comprehensive legal counsel across the organization, supporting corporate governance, regulatory compliance, risk management, intellectual property, and manufacturing-related matters, while advising on key strategic initiatives.

“Melissa brings deep legal expertise and a strong understanding of how to support business growth in highly regulated environments,” says Anthony Falcone, CFO at Just Born. “Her thoughtful, collaborative approach and broad experience across manufacturing and CPG will be an asset to our teams and brands. We are excited to welcome her to Just Born.”

Most recently, Sellers served as VP and deputy general counsel at W.R. Grace & Co., where she provided strategic legal counsel across corporate governance, commercial transactions, mergers and acquisitions, finance, and legal operations. Prior to that, she spent nearly a decade at The Hershey Company in senior legal roles, including chief counsel, global supply chain, antitrust, and ESG. Earlier in her career, Sellers served as VP and general counsel at Phillips Foods and Seafood Restaurants.

She holds a Juris Doctor from the University of Baltimore School of Law and a Bachelor of Arts in Spanish, Sociology, and Politics from the National University of Ireland, Galway. She is based outside Baltimore, MD, and her favorite Just Born candy is Peanut Chews.


Related: Peeps goes bold with new lineup

KEYWORDS: Just Born personnel

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