Peeps goes bold with new lineup
The new flavors include strawberry, chili lime mango, and SunnyD.
Peeps is reimagining Easter traditions once again with a lineup featuring bold new flavors, fun collaborations, and returning favorites, the Just Born company says.
The new flavors include:
- Peeps Pop-Tarts Frosted Strawberry Flavored Marshmallow Chicks (nationally available)
- Peeps Chili Lime Mango Flavored Marshmallow Chicks (exclusively available at Kroger)
- Peeps SunnyD Flavored Marshmallow Chicks (exclusively available at Target)
“There’s nothing quite like the joy Peeps bring to Easter, and each year, we’re always inspired by the creativity and passion fans bring to the season,” says Caitlin Servian, brand manager for Peeps. “Blending flavor innovation and playful partnerships, along with the iconic Chicks and Bunnies fans look forward to each year, the 2026 Easter collection is designed to inspire connection and transform ordinary moments into a celebration.”
Returning Peeps products this season include:
- Classic Peeps Marshmallow Chicks and Bunnies
- Peeps Marshmallow Rainbow Pop
- Peeps Mike and Ike Flavored Pop
- Peeps Giant Bunny Pop
- Peeps Dr Pepper Flavored Marshmallow Chicks
- Peeps Rice Krispies Treats Flavored Marshmallow Chicks
- Peeps Cotton Candy Flavored Marshmallow Chicks
- Peeps Party Cake Flavored Marshmallow Chicks
- Peeps Sour Watermelon Flavored Marshmallow Chicks
- Peeps Chocolate Pudding Flavored Marshmallow Bunnies
- Peeps Delights Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Delights S’mores Flavored Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped in Milk Chocolate
- Peeps Egg Hunt Individually Wrapped Mini Yellow Marshmallow Chicks (18-count)
- Peeps Jelly Beans
Just Born Quality Confections also offers the additional products for Easter:
- Mike and Ike Mega Mix Jelly Beans
- Mike and Ike Easter Treats
- Just Born Brand Original Fruit Flavored Jelly Beans
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