M&M’s, part of Mars, is bringing back Flavor Vote for the first time in seven years, inviting consumers to snack, vote, and play flavor judge with the new M&M’s Bakery Collection. 

This year’s contenders include: 

• M&M’s Peanut Butter Cinnamon Roll: Warm cinnamon roll notes paired with creamy peanut butter aim to deliver a bakery-inspired bite reminiscent of fresh-from-the-oven rolls. 
• M&M’s Cherry Chocolate Cupcake: Rich chocolate cake flavors with a hint of tart cherry strive to create a balanced, bakery-inspired bite with a sweet finish. 
• M&M’s Lemon Meringue Pie: Bright citrus flavor combined with smooth white chocolate and a crispy center offers a fresh take on the classic lemon meringue pie, the brand says.

To help consumers decide, all three M&M's Bakery Collection flavors are now available nationwide in Single, Share Size, and Sharing Stand Up Pouch sizes. From now until May 15, fans can visit mms.com/vote to cast a vote for a favorite flavor to join the M&M’s lineup for a limited time this fall. 

"The M&M's bakery collection was inspired by some of the most popular dessert flavor combinations, so we're really excited to see which variant reigns supreme with our fans," says Martin Terwilliger, VP of marketing, Mars Snacking North America. "At Mars, we are consumer obsessed, so bringing back Flavor Vote felt like a fun way to connect with M&M's fans and give them a chance to weigh in on which flavor they enjoyed the most."

To bring the Flavor Vote to life in feeds, M&M’s is tapping Connor Wood, Brooke Averick, and Tristan Watson. The trio will be rallying for their favorite flavor to help spread the word and ignite some friendly competition, the brand says.

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.