Monark Brands, a women-owned snacks and confectionery company, is releasing an Easter Blind Box and Magical Better for You Watermelon Sour Belts. Both products are under the brand's Sophiepops & Gumdrops assortment.

The new products include:

• Easter Blind Box Gummy Surprise Shapes (featuring a Chick, Bunny, and Bear): The brand's Blind Box concept has captivated consumers, Monark says. The earlier holiday version reportedly went organically viral, generating strong engagement and repeat purchases. The Easter edition aims to build on that momentum with Easter surprise shapes that create excitement at shelf and on social media, the brand notes.
• Magical Better-For-You Sour Belts: The BFY belts contain no artificial colors or flavors, and are non-GMO with 100% plant-based ingredients, including colors from fruits, vegetables, and superfoods. The candy aims to deliver bold sour flavor while aligning with today's clean-label expectations, the brand adds.

"What I love about Sophiepops & Gumdrops is that we’re whimsically disruptive in how we approach confection. We’re not just making candy, we’re creating experiences through bold flavors, interactive formats, and highly visual designs, along with better-for-you formats that taste unbelievably good. It’s all designed to stand out, drive impulse, and spark discovery. When you pair that with strong retail partnerships and thoughtful merchandising, it creates real differentiation and brings new energy and growth to the category," says Mike Lewis, head of sales, Monark Brands.