Sweet Stash, a new gummy brand founded by actor Martin Starr and multi-platinum musicians the Potash Twins, has quickly expanded to more than 300 retail locations nationwide in the first six months since its launch.

The company was created by Starr alongside horn players Ezra and Adeev Potash, known as the Potash Twins. Starr is known for roles in TV's Freaks and Geeks, Silicon Valley, and Tulsa King, while the Potash Twins have collaborated with artists including Snoop Dogg, the Jonas Brothers, and John Legend.

The brand has reportedly drawn national attention, including a recent feature in The New Yorker highlighting the founders and their unexpected path from music and entertainment into the candy business.

The brand began with a simple idea between three friends who grew up obsessed with gummy candy and believed they could make their favorite treat better.

“We wanted to create the kind of candy we’ve always dreamed of—bold, obsessively crafted, and not full of junk,” say founders Ezra and Adeev Potash.

The result is Sweet Stash “Jams,” a gummy line built around bold flavors and thoughtfully sourced ingredients, the brand says. The collection is free from gluten, synthetic dyes, and corn syrup and includes flavors like Blue Jazzberry, Prickly Pear, White Peach, and Orange Marmalade. Each gummy is shaped like a musical note, a playful nod to the founders’ roots in music. 

Sweet Stash will also be attending the 2026 Sweets & Snacks Expo in Las Vegas as part of Startup Street (May 19–21), at booth 5560. 

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