Schuster Products has launched its Face Twisters Freeze Dried Sour Candy Bitz, featuring a 4.23-oz bag of bite-sized sour candy pieces, as well as a Sour Taffy Bites floor shipper. 

Freeze-dried candy sales surged over 52% in the past year and growth continues in double digits, the company says. Its Bitz stand out with an easy-to-eat shape that delivers an intense sour punch and a flavor explosion in every crunch, it adds. Its floor shipper is also available with its 1.76-oz bag.

The company's Sour Taffy Bites Floor Shipper aims to redefine chewy candy, with bags featuring a mix of three tangy taffy flavors coated in crunchy candy pieces, the brand says. Chewy candy now drives nearly half of all non-chocolate candy sales, positioning this display as a must-have for retailers seeking high-demand shelf space, it comments. The amplified texture aims to deliver a bold, craveable experience suitable for impulse purchases, the company finishes.

"Our Sour Taffy Bites blend chewy tang and satisfying crunch to capture the booming chewy category," says Steve Schuster of Schuster Products LLC.

Related - Freeze-dried sweets are paving the industry: Langtins