Video: Face Twisters on its Freeze Dried Sour Bitz
The product aims to deliver an intense flavor explosion in each bite, the brand says.
Candy Industry Multimedia Specialist Brett Parker sat down with Steve Schuster, president, Schuster Products, to discuss the new Face Twisters Freeze Dried Sour Bitz, which contains bite-sized freeze-dried candy pieces and aims to deliver an intense sour punch.
In this interview, Schuster explains what consumer data reveals about freeze-dried candy, the biggest challenge of creating such a product, and if the brand wants to explore this niche space more deeply moving into the future.
View the video above, or click here.
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