Twix, part of Mars, believes you shouldn't have to choose between two great things, it says—especially when it comes to your candy—and is introducing Twix Bits: a duet of creamy chocolatey caramel taste and crunchy cookie, all in one bite. The new Twix Bits are now available at retailers nationwide. 

And because 89% of Americans are actively pursuing their own surprising passion or unexpected talent, Twix is partnering with professional basketball player turned platinum-certified rapper LiAngelo Ball on a Two-Way Contract for Ball and Twix fans.

Twix believes that Two Is More Than One, embracing the duality, or two-ness, in everything so you never have to choose, the brand says. Whether that means giving you two bars in one pack, offering both creamy and crunchy in a new poppable format with Twix Bits, or pursuing two talents, Twix is here to make it all happen. Now, the brand is offering consumers a chance to win their own Two-Way Contract and $2,000 to pursue their dual talents.

"My life has been about having multiple passions, and from the court to the studio, I've always aspired to be the best at both. Twix is on the same vibe with that creamy, crunchy combo, so this partnership was a no-brainer," says Ball. "I'm excited to help Twix launch the new TWIX Bits and ready to see the fans fully flex their own talents, because choosing is overrated."

Through April 27, consumers nationwide can enter for a chance to win at twix.com/bits and share what makes them a "double threat," in 50 words or less.

"Twix has always been the brand of two, and we want everyone to embrace the two-ness within themselves, too. The new Twix Bits has the creaminess and crunchiness you love in one bite, and we couldn't think of a better partner than LiAngelo Ball to help us launch this innovation," says Martin Terwilliger, marketing VP, Mars Snacking. "We're double excited that we can celebrate our fans and encourage them to continue to fuel their two-sided talents."

Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.