Velondi Brands, Inc. has added WildBrain’s Strawberry Shortcake brand to its Gupperz lineup. This strategic expansion marks another milestone in the company’s mission to deliver innovation, and high-quality products that resonate with both new and longtime patrons, it says.

WildBrain’s Strawberry Shortcake, reportedly one of the most recognizable characters in children’s entertainment, adds sweetness, nostalgia, and charm to the brand line-up, it says. With her cheerful personality and timeless appeal, Strawberry Shortcake represents fun, friendship, and positivity, making her a perfect fit for the Gupperz’s portfolio, Velondi Brands adds. Each individually wrapped piece is a cake-shaped gummy infused with strawberry-flavored liquid candy. The collaboration between Strawberry Shortcake and Velondi was brokered by WildBrain’s licensing agency, WildBrain CPLG.

“We are incredibly excited to introduce Strawberry Shortcake under the Gupperz umbrella,” says Rami Hawari, company owner. “This brand is recognized and loved across generations, and we’re proud to bring it to our audience in a fun, fresh and meaningful way.”

“Strawberry Shortcake has always had a natural connection to sweet treats,” says Erin Morris, VP global franchise strategy and retail at WildBrain. “Gupperz is the perfect partner to translate that sense of nostalgia into a playful, modern product that feels right at home in her world.”

The introduction of Gupperz Strawberry Shortcake reflects Velondi Brands commitment to growth, originality, and delivering products that connect with families and consumers, it says. New product releases and collaborations tied to Strawberry Shortcake will roll out this spring. Gupperz Strawberry Shortcake will be sold in 2.54-oz peg bags which are packed in a 4/12-count case with an SRP of $3.99.