Mars kicks off year two of ‘Halfway to Halloween’
The candy company is releasing its second annual report, plus new products.
Courtesy of Mars
Confectionery company Mars is kicking off year two of Halfway to Halloween with its 2025 Halloween line-up and second annual “Mars Tricks, Treats, and Trends” report. 78% of Americans are planning to celebrate Halloween and 95% typically purchase candy, Mars says.
For consumers who purchase chocolate, aka 80% of celebrants, Mars is launching new products:
- M&M's Halloween Blend in the Milk Chocolate, Peanut Milk Chocolate, and Peanut Butter Milk Chocolate varieties.
- M&M's Peanut Butter Fun Size
- Snickers Pumpkin 6-Pack.
New variety bags include:
- Fruity:
- Chocolate: Snickers, Milky Way, Twix, 3 Musketeers
- Mixed: M&M's, Starburst, Skittles, Snickers
Returning favorites include:
- M&M's Milk Chocolate Pumpkin Pie
- Snickers Pumpkins
- Twix and Snickers Ghoulish Green
- Skittles Shriekers
Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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