Reese's Pieces pops out Chocolate Cookie Candy variety
The new product is the brand's first innovation in 10 years.
Hershey's Reese's Pieces brand is putting a twist on its classic candy by launching Reese's Pieces with Chocolate Cookie.
As the first U.S. Reese's Pieces innovation in the last 10 years, Reese's Pieces with Chocolate Cookie reportedly combines the brand's creamy peanut butter flavor with a crispy chocolate cookie center. This innovation taps into consumers' growing appetite for snacks with satisfying texture, the brand says.
Reese's Pieces with Chocolate Cookie launches nationwide July 17 in pouches, with king size to follow later this year. The product will also be available at shop.hersheys.com on July 25.
"Reese's has always been known for its signature peanut butter and chocolate combination, and with this innovative product, we're excited to give consumers a fresh way to experience it," says Melissa Blette, senior brand manager, Reese's at The Hershey Company. "Reese's Pieces with Chocolate Cookie delivers a perfect balance of our legendary peanut butter flavor with a sweet crunch, creating an entirely new shareable snacking experience for the fan-favorite candy."
The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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