Ghirardelli adds milk chocolate bars to its premium lineup
The chocolatier is unveiling a new range, with three varieties at launch.
The Ghirardelli Chocolate Company has launched its new Premium Milk Chocolate Bar line. Featuring three new varieties crafted to elevate the milk chocolate experience, the line offers a fresh take on familiar favorites, the brand says.
Rooted in more than 170 years of chocolate craftsmanship, Ghirardelli's Premium Milk Chocolate Bar line builds on that legacy, the brand adds. According to the company, the new bars are each crafted to deliver a smoother texture, velvety creaminess, and rich chocolate flavor.
"Premium Milk Chocolate Bars represent an exciting innovation for Ghirardelli," says Bobby Oliver, VP, head of marketing at Ghirardelli Chocolate Company. "Milk chocolate remains one of the most beloved chocolate categories, and we saw an opportunity to bring a new level of attention and care to it. The result is a bar that brings together the quality and chocolate expertise that have long defined the Ghirardelli brand."
Ghirardelli uses bean-to-bar cocoa to craft this new line of milk chocolate bars. Designed to melt quickly and evenly, the chocolate allows layers of rich cocoa and balanced sweetness to unfold on the palate, creating a more velvety and satisfying milk chocolate experience, Ghirardelli notes.
The launch introduces three varieties:
- Premium Milk Chocolate: Smooth, creamy and satisfying, with balanced sweetness and rich chocolate flavor in every bite, the brand says.
- Premium Milk Chocolate Sea Salt Almond: Creamy milk chocolate blended with roasted almonds and a touch of sea salt for a balanced sweet-and-salty combination with a crunch.
- Premium Milk Chocolate Caramel Crisp: A new take on a classic pairing, featuring crunchy caramel pieces and crisped rice that aims to add texture and layered flavor to Ghirardelli's smooth milk chocolate.
The new line also debuts a refreshed visual identity for Ghirardelli milk chocolate bars, featuring vibrant color blocking and a fluid, swirling design inspired by the bars' smooth, creamy texture.
Ghirardelli Premium Milk Chocolate Bars are available at Walmart, Target, Kroger, CVS, Walgreens, and additional major national retailers, as well as online at Ghirardelli.com.
Related: Ghirardelli expands to the refrigerated aisle with cookie dough
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