The retail expansion marks the debut of the brand's redesigned Snack Mates packaging, unifying its kid-friendly and adult offerings under one cohesive brand identity.
The brand refresh highlights its 100% real cheese crisps, aiming to bring greater visibility to its naturally high protein with clear, benefit-driven packaging.
The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says.