Items Tagged with 'new packaging'

The updated look celebrates the fig bar's heritage while introducing a bolder, modern expression, the brand says.

The all-new lineup delivers a full range of chocolates, offering both variety and personalization to suit every occasion.

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

To ensure a seamless transition, the rollout will be phased over the next two years, beginning with salty snacks and expanding category by category.

The brand is expanding its premium lineup with new filled bars highlighting its commitment to sustainable and luxurious European-style products, it says.

For the first time, the cookie brand is launching three limited-edition flavors simultaneously, each researched and curated to unite longtime brand shoppers, it says.

Beginning in April, the brand's PB&Js will transition from 4-count to 5-count packs, and its Oat Bites will grow from 5-count to 6-count packs.

This represents a size expansion for both brands, which invites shoppers to purchase more of the cereals at one time, the company notes.

The redesign will feature updated visuals across the full portfolio of chewy granola bars, soft-baked bars, and seasonal favorites. 

The new design includes ingredient callouts, a refreshed brand voice, and clear visual ties to the company's sourcing values, it says.