Vibes Candy releases BFY sour gummy
The newest addition to the brand's lineup is a low-sugar, high-fiber confection.
Vibes Candy, the better-for-you candy brand inspired by the energy, creativity, and wellness-driven lifestyle of Southern California, has launched Sour Blue Raspberry Boost, the newest addition to its lineup of flavor-forward gummies. Designed for consumers who want bold taste without compromising on ingredients, the new flavor aims to deliver the sour blue raspberry experience candy lovers crave in a low-sugar, high-fiber candy made with thoughtfully selected ingredients, the brand says.
Joining consumer-favorites Sour Watermelon Chill, Cherry Force Field, and Strawberry Glow, Sour Blue Raspberry Boost is vegan, gluten-free, Non-GMO, high in fiber, and made with just 1 g of sugar per serving. The launch continues Vibes Candy's mission to prove that better-for-you candy can deliver exceptional flavor while meeting the evolving preferences of today's consumers, the company says.
"Consumers today are looking for products that combine flavor, lifestyle, and identity," says Jonathan Segal, founder of Vibes Candy. "We created Vibes to prove that better-for-you candy can deliver the bold, mouth-watering flavor people crave while embracing the thoughtfully selected ingredients and experiences today's consumers are looking for."
Inspired by the bold colors, beach energy, and carefree spirit of Southern California surf and skate culture, Sour Blue Raspberry Boost reimagines one of candy's most iconic flavors, Vibes Candy notes. Bright blue raspberry flavor reportedly meets an intensely sour finish, capturing the nostalgia of early-2000s candy.
Speaking about the new launch, Segal adds, "Sour Blue Raspberry Boost was created to bring a new kind of energy to the candy aisle while continuing to deliver the bold, dimensional flavor experiences Vibes is known for. We wanted to capture everything people love about classic blue raspberry candy while proving that better-for-you candy can deliver the mouth-watering sour flavor consumers crave without compromising on ingredients."
According to the company, Sour Blue Raspberry Boost reflects Vibes Candy's commitment to bringing fresh innovation to the candy aisle through products that blend exceptional flavor, thoughtfully selected ingredients, and cultural relevance. As the brand continues to grow, Vibes plans to expand its portfolio with new flavor experiences while increasing its presence across retail and digital channels.
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